I am thinking that if I was asked this question, my answer would differ somewhat from the one you'll find here.
Mostly, I link to this because I just like finding my name in places that are not directly referring to me. I know that Rohini and Sharif understand how I feel. At least there's usually a "Joanne" included in the tiny plastic license plates or the keychains shaped like a tourist attraction. I mean, it's not my name, but lots of people think it is!